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2016 “Be Aware” Bicycle Safety Campaign

Denver Attorney Turns Personal Tragedy into Public Safety Campaign

In 2007, attorney Keith Fuicelli was jogging just a few blocks from his City Park home when a car going 40 mph hit him. He suffered life-threatening injuries and had to be resuscitated on the scene.

Fuicelli spent the next two months in Craig Rehabilitation Hospital but his recovery did not end there. He spent the following 12-months rehabbing from a traumatic brain injury and other injuries sustained in the near-fatal crash. While this experience was terrifying, Keith now knows firsthand how accident victims feel, the issues they face, and the heartbreaking recovery they have ahead.

Keith believes that while attorneys have a legally mandated responsibility to provide the highest level of care and counsel to each of their individual clients, personal injury law firms in particular can serve a wider goal of improving safety within their local communities. It is with that belief that Keith and the law firm of Fuicelli & Lee, P.C. launched the “Be Aware” bicycle safety campaign. This campaign is a first-of-its-kind safety initiative that blends traditional online social media messaging with physical yard signs, bicycle shop sponsorships, youth-centered non-profit partnerships, and Colorado’s cycling enthusiasts in an all-out effort to reduce the number of bicyclist who are needlessly injured due to distracted drivers.

KeithThe fact that Keith himself is a personal injury lawyer was not lost on him. Most people do not understand how vulnerable and terrifying it is going through a serious accident. Unless you have been through it, it is very difficult to comprehend the worry, self-doubt, and frustration that accompany a personal injury,” Fuicelli says.

sams-signIn a step towards improving bicycle and pedestrian safety Fuicelli and his firm, Fuicelli & Lee P.C., has partnered with Colorado non-profit Project Recycle to launch the “Be Aware” bicycle safety campaign. Project Recycle restores donated bicycles and provides them (and helmets) to low-income children. The “Be Aware” campaign will combine social media with political style yard signs to help remind all drivers that Summer is here and bicyclists are everywhere. The goal of the campaign is to encourage drivers to slow down, take an extra second, and look around for bicyclists and pedestrians, especially children.


“We all live…not thinking it can happen to us or our loved ones. If it can happen to me, it can happen to anyone,” Fuicelli says. “Our goal is to increase driver awareness about bicyclists. If the campaign can prevent even one crash from occurring, our goal is met.”


travis-yardAccording to the National Highway Traffic Safety Administration [1] (NHTSA), over 740 cyclists are killed in motor vehicle accidents every year and an additional 48,000 are injured. In fact, 2% of all traffic accident fatalities are bicyclists. Sadly, a large proportion of these deaths are children. Children under 15-years-old account for 7% of all cyclists killed and 11% of all those that are injured. Even worse, many of these accidents could have been prevented. Driver awareness is a major factor in preventing bicycle accidents. According to the Center for Disease Control (CDC), distracted drivers were responsible for one out of every five crashes.[2]

The vulnerability of children is especially concerning to Project Recycle executive director AJ Stapleton. “Bicycles are a freedom for many of these children, and we don’t want to take that freedom away from them. So let’s be cautious and let’s be aware on the roads.”

Those who want to help raise bicycle safety awareness this summer can pick up a yard sign at Project Recycle, the Law Firm of Fuicelli & Lee, P.C. or at any of the following Denver area bike stores:

treads 2Treads Bicycle Outfitters (16701 E. Illiff Ave, Aurora, CO 80013)
pedal 2Pedal (2640 W. Belleview Ave #100, Littleton, CO 80123)
Golden Bear 2Golden Bear Bikes (290 Nickel St, Broomfield, CO 80020)
cycleton 2Cycleton (7480 E 29th Ave, Denver, CO 80238)

18x24 with 2 logosTo encourage participation, Fuicelli & Lee P.C. has provided Project Recycle with one bicycle and helmet for every 15 yard signs that were distributed. To date the firm has already provided 50 children with bicycles and helmets. With the success of this year’s program, Fuicelli & Lee, P.C. hopes to raise that number to 500 bicycles in 2017! So get involved early and perhaps you can help prevent a senseless injury while at the same time providing bicycles to Colorado children in need! Just contact us through our firm’s contact form and we’ll make arrangements to deliver a “Be Aware” safety sign for your yard next spring!


samsung tablet

Help us improve bicycle safety while raising bicycles for kids in need.

Win in 3 simple steps:

1.) Snap a photo of your sign in your front yard.

2.) Post your photo to @coloradoinjurylaw on Facebook or Instagram (or post to both for 2 chances to win).

3.) Add the hashtag #coloradoinjurylaw to your post.

Everyone who follows these 3 steps and posts a photo will be eligible to win. One entry per social account. The drawing will be held on Friday, August 26th. Winner will be notified through winner’s Facebook or Instagram account (make sure to “like” @coloradoinjurylaw on Facebook so that you do not miss your winning notification message).

[1] National Highway Traffic Safety Administration. Traffic Safety Facts 2013 Data; Available from http://www-nrd.nhtsa.dot.gov/Pubs/812151.pdf

[2] Center for Disease Control. Distracted Driving; Available from http://www.cdc.gov/motorvehiclesafety/distracted_driving/



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